Nowadays, eCommerce is one of the world’s biggest, most rapidly growing industries. Since it was first heard of in 1994, eCommerce has grown to the point that now, just under 30 years later, more than 2.1 billion people, or 27% of the world’s total population, shop online through eCommerce websites.
Whether you are a startup, SME, or a large MNC, eCommerce can be an excellent way to sell products and services. Even local businesses can target their products to the people around them through a dedicated eCommerce website with a local reach. Even if people don’t shop online, there is a benefit to having an eCommerce website. These websites can help promote the products and services your target customers (at least the local ones) can purchase from your physical store (if you have any).
Let’s look at what an eCommerce WordPress site is before seeing how to create the most successful one.
ECommerce is a transaction process of products, services, data, or money through the internet. If you are buying or selling anything online, it means you are engaging in eCommerce. ECommerce transactions can be of four types: Business to Customer (B2C), Customer to Customer (C2C), Business to Business (B2B), and Customer to Business (C2B). A few of the most common eCommerce websites include Amazon, OLX, eBay, Myntra, Flipkart, Craigslist, etc.
With eCommerce websites, you can buy as well as sell products and services, as apparent with websites like OLX, eBay, and Craigslist.
ECommerce websites are online stores where you can buy goods and services without all the hassles of a physical store. Thanks to eCommerce websites, people can buy their desired products online with ease from the comfort of their homes, saving time and energy. That’s why over 2 billion people like to do their shopping online.
That’s why so many small, medium, and large businesses are turning to eCommerce website development companies to get their products and services to reach millions of people.
Here are a few of the most significant statistics with respect to eCommerce statistics:
Looking at these statistics, it is understandable that almost every product-based enterprise either already has an eCommerce website or plans to open one in the near future.
Although the statistics shown above might be enough of a reason for every product-based business to set up an eCommerce website, let’s check out some of the benefits of making it with the help of WordPress:
Other than these benefits, you must also consider that WordPress has a massive, active community which you can reach out to when in need of a technical or conceptual solution. There are several Q&A forums, Youtube channels, support websites, etc., available with all the help you need. Otherwise, you can approach the best WordPress development company to create and maintain your website.
With WordPress, you can create several different types of websites, each with its own set of requirements. But there are a few customary steps you need to follow to get any kind of website (including eCommerce ones) up and running.
The first and arguably one of the most important things you need to do is find and settle on the perfect domain name. A domain name, or the bit after the “www.,” is basically your website’s unique address. There are several websites to buy the domain name from. If you are lucky enough, your desired domain name will be available for quite a low price. But if you are not so fortunate or want a memorable domain name, it might set you back thousands (in some cases, even millions) of dollars. But the renewal rate is the same whether you buy a cheap domain name or an expensive one.
Next, you need to choose the best out of the thousands of website hosting services available around the world. The best eCommerce website builders recommend you have a dedicated web hosting provider to ensure your website loads quickly and doesn’t experience any downtimes.
Then, you need to install WordPress for eCommerce website development. There are two ways to install WordPress: one-click installation and manual installation. The first option is definitely easier. If you choose a website hosting provider offering a one-click installation option, all you need to do is go to the dashboard and hit “Install WordPress.”
But when it comes to the manual option, you will need to install WordPress and then upload it to the website hosting dashboard. Although it’s an easy process, it’s not as easy as the first option.
There are several WordPress plugins available for eCommerce websites. But when it comes to the best WordPress development companies, the choice always comes down to WooCommerce.
That concludes the installation, activation, and configuration of WooCommerce. The next One of the most significant advantages of WordPress is that websites powered by this platform are completely customizable in appearance and functionality. Next step would be to choose a theme.
The theme acts as the primary design of the website, and there are several free and premium ones available on WordPress. But unless you are an expert in programming, customizing the theme could be a bit tricky. So you can either choose the theme closest to your desired website appearance or hire the best WordPress development company.
Here are the steps to select a free theme:
Here are the steps to select a premium theme:
As you know, anyone can create a theme for WordPress. So when choosing your desired theme, be careful of the security aspect of it. A good-looking but shoddy theme can leave you unguarded against hackers. You should also make sure to read the user reviews for the themes to ensure they haven’t encountered any problems.
Once you have created the basic structure of your website, the next step is to add the products. You will see a screen asking you to add your first product.
But if you are not ready, you can skip it. You can click on “Products” on the dashboard and select “Add New.”
For every product you upload, you’ll need to provide the product name, price, main and additional product images, product description, and product category.
The product addition process also depends on the product type, of which there are six: Simple, Grouped, External/Affiliate, Variable, Downloadable, and Virtual. The WooCommerce platform contains a detailed guide about what every type means.
After listing the products on the website, you will be able to check their status and other details easily.
Along with WooCommerce, the best eCommerce website builders add a few other WordPress plugins to improve your website’s functionality and UX/UI. Here are a few of the best plugins you could consider for your website:
There are several other WooCommerce plugins you can use to improve your eCommerce website’s functionality, UI/UX, and appearance.
One of the last yet crucial steps is to adjust the copy on the main pages. Go to “Pages” and click “All Pages.” There are a few particular contents on the pages you need to focus on.
After ensuring every setting on your website is according to your choice and works perfectly, the only thing left to do is take it public. Go to the privacy settings, and select the option to make your eCommerce site “Public.”
These steps should help you ensure the best eCommerce website development. If you are still confused about the process, get in touch with the best eCommerce website builders.
As mentioned earlier, more than $2.1 Billion people, or almost 27% of the world’s total population, shop online. Every product-based startup, SME, or large corporation can benefit from a good eCommerce website. If you are just starting in this business, you can contact the best WordPress development company to create an excellent website.
Arguably, the best platform to create an eCommerce website is WordPress. It is free, open-source, has an excellent support community, helps create highly-scalable websites, and provides some fantastic customizations. Moreover, anyone with or without any prior experience or training in coding can create a website with WordPress.
To build the best eCommerce website, you must follow due process. This process involves buying the ultimate domain name, selecting the ideal website hosting service, installing WordPress, installing and configuring WooCommerce, selecting the perfect theme, adding products, installing additional plugins, adding conversion-focused content, and last but not least, launching your eCommerce website.
If you want the perfect eCommerce website for your business and are a little apprehensive about your ability to create it yourself, find the best eCommerce website builders around you and get to work.
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